Quick Answer: You can check whether your website is SEO-friendly without spending a single rupee, using five free tools: Google PageSpeed Insights for speed, Google Search Console for indexing and search performance, Google's Mobile-Friendly Test for mobile usability, Ubersuggest's free tier for keyword and on-page basics, and a free schema markup validator for structured data. Run all five in an afternoon and you'll have a genuinely accurate picture of where your website stands.
Why a Free Audit Is Worth Doing Before Paying for Anything
Many Delhi business owners assume a proper SEO check requires an expensive tool subscription or hiring an agency straight away. That's not true for a first pass. The five tools below are all free, take under an hour combined, and will surface most of the obvious problems holding a website back, whether that's slow load times, missing indexing, or a mobile experience that frustrates the majority of your visitors.
This guide walks through exactly what to check in each tool and what a genuinely good result looks like, so you're not just staring at a score without knowing what it means.
Tool 1: Google PageSpeed Insights
What it checks: How fast your website loads and performs, on both mobile and desktop, using real Core Web Vitals data where available.
How to use it: Go to PageSpeed Insights, enter your homepage URL (and separately, a few important inner pages), and run the test for both mobile and desktop.
What to look for:
| Metric | Good result | What it means |
|---|---|---|
| Performance score | 70+ (mobile), 90+ (desktop) | Overall speed and loading efficiency |
| Largest Contentful Paint (LCP) | Under 2.5 seconds | How fast the main visible content loads |
| Cumulative Layout Shift (CLS) | Under 0.1 | Whether elements jump around as the page loads |
| Interaction to Next Paint (INP) | Under 200ms | How responsive the page feels once loaded |
Mobile scores matter more than desktop for most Delhi businesses, since the majority of local search traffic arrives on a phone, often over a 4G connection. A mobile score under 50 is a genuine red flag worth acting on quickly.
Tool 2: Google Search Console
What it checks: Whether Google can actually find, crawl, and index your pages, and how your site is genuinely performing in real search results.
How to use it: If you haven't already, verify ownership of your website in Search Console (usually via a DNS record or an HTML tag), then check the Coverage and Performance reports.
What to look for:
- Coverage report: Are your important pages marked as "Indexed"? Any pages showing errors, or excluded due to a
noindextag left over from development, need fixing immediately. - Performance report: Which queries are already bringing impressions, even if clicks are low? These are often the fastest wins, since you're already appearing, just not yet convincing enough searchers to click.
- Core Web Vitals report: A site-wide view of the same speed metrics from PageSpeed Insights, but based on real user data across your whole site rather than a single test.
- Sitemaps: Confirm your XML sitemap is submitted and processed without errors.
Search Console is arguably the single most important free tool on this list, because it shows you exactly how Google sees your site, not just how a testing tool estimates it. Our technical SEO audit guide goes deeper into the specific issues Search Console commonly reveals for Delhi websites.
Tool 3: Google's Mobile-Friendly Test
What it checks: Whether your website is genuinely usable on a mobile screen, not just technically responsive.
How to use it: Enter your URL into the Mobile-Friendly Test tool and review the result alongside a manual check on your own phone.
What to look for:
- Text that's readable without pinching to zoom
- Buttons and links spaced far enough apart to tap accurately
- No horizontal scrolling required to read content
- Pop-ups or interstitials that don't block the main content on load
Since Google evaluates the mobile version of your site to determine rankings for essentially all searches now, a poor result here has a direct and significant impact on visibility, not just user experience.
Tool 4: Ubersuggest (Free Tier)
What it checks: Basic keyword data, on-page SEO scoring for individual pages, and a simplified view of your domain's overall SEO health.
How to use it: Enter your website domain into Ubersuggest's free dashboard, and separately run its on-page SEO checker against your key pages.
What to look for:
- Whether your target keywords (the actual terms customers search, like "SEO agency in Delhi" or your specific service plus area) appear in your page titles, headings, and body content
- The on-page SEO score for your most important pages, which flags missing meta descriptions, thin content, or poor keyword placement
- A rough sense of keyword search volume and difficulty, useful for prioritising which pages to improve first
The free tier has usage limits, so it's best used for a focused check on your two or three most important pages rather than a full-site audit before moving on to deeper keyword work.
Tool 5: A Free Schema Markup Validator
What it checks: Whether your website has structured data (schema markup) implemented correctly, and whether it's eligible for rich snippets in search results.
How to use it: Use Google's Rich Results Test or Schema.org's own validator, entering your URL or pasting your page's code directly.
What to look for:
- Whether any schema is present at all, since a large share of small business websites in Delhi have none
- Errors or warnings on existing schema, which can prevent rich results from showing even if the markup is technically present
- Whether the schema type matches your business correctly (LocalBusiness, Organization, FAQPage, Product, and so on, depending on the page)
Schema markup doesn't directly boost rankings, but it significantly improves how your listing appears in search results, star ratings, FAQ dropdowns, and similar rich snippets, which directly improves click-through rate.
Putting the Results Together
Running all five tools gives a genuinely rounded picture: PageSpeed Insights and the Mobile-Friendly Test cover technical performance, Search Console shows how Google actually treats your site, Ubersuggest covers keyword and on-page basics, and the schema validator covers structured data. A website that scores reasonably well across all five is in solid shape. One that fails badly on two or three usually explains why rankings and traffic have stalled.
Our full on-page SEO checklist is a good next step once you've identified specific weak areas from this audit, covering the fixes in detail rather than just the diagnosis.
Frequently Asked Questions
Q: How often should I re-run these checks? Roughly every quarter, or immediately after any significant website change, redesign, new hosting, or CMS update. Performance and indexing can shift meaningfully after changes you might not expect to matter.
Q: My PageSpeed score is low but my site feels fast to me. Should I still worry? Yes. Your own experience is often on a good connection and a capable device, which isn't representative of most visitors, particularly on mobile networks common across Delhi. Trust the tool's data over personal impression.
Q: Do I need to fix every single issue these tools flag? No. Prioritise anything affecting Core Web Vitals, indexing errors on important pages, and mobile usability first, since these have the most direct impact on both rankings and conversions. Minor warnings can be addressed over time.
Q: Can these free tools replace a proper SEO audit from an agency? They're an excellent starting point and will catch most obvious issues, but a professional audit typically goes deeper into competitive positioning, backlink profile, and content strategy that these tools don't fully cover on their own.
Mathurs24 runs full technical and on-page SEO audits for Delhi businesses that go beyond what free tools can surface, turning diagnosis into a clear, prioritised action plan.
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