Effective Date: 1 June 2025 | Last Updated: 1 June 2025
This Privacy Policy governs the collection, use, and protection of personal data by Mathurs24 ("we", "us", "our") and is compliant with the Information Technology Act, 2000, the IT (Reasonable Security Practices) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act) of India.
1. Who We Are
Mathurs24 is a digital services company operating from New Delhi, Delhi, India, providing web design, development, SEO, hosting, and related digital services primarily to businesses in India.
This Policy applies to all visitors, users, and clients who access our website or engage our services. Our services are primarily intended for individuals and businesses located within the territory of India. If you access our website or services from outside India, you do so at your own risk and Mathurs24 makes no representation that the website or its content is appropriate or available for use in locations outside India.
Users outside India who choose to interact with this website are solely responsible for compliance with their local laws. Mathurs24 disclaims all liability arising from access or use of this website from outside India.
3. Information We Collect
3.1 Information You Provide Directly
Full name and business name
Email address
City / location (for service delivery purposes)
Details of services requested and project requirements
Communications sent to us via contact forms or email
3.2 Automatically Collected Information
IP address and approximate geographic location
Browser type, version, and operating system
Pages visited, time spent, and navigation path
Referral URL (the page that directed you to our site)
Device type (desktop, mobile, tablet)
3.3 Sensitive Personal Data or Information (SPDI)
We do not intentionally collect Sensitive Personal Data or Information as defined under the IT (SPDI) Rules, 2011, including passwords, financial information, biometric data, health information, or sexual orientation. If any such data is inadvertently submitted, it will be deleted immediately upon discovery.
4. How We Use Your Information
We use collected data for the following purposes only:
To respond to your enquiries and provide requested services
To prepare project proposals, quotations, and service agreements
To deliver, manage, and support ongoing projects
To send service-related communications (not marketing, unless consented)
To issue GST-compliant invoices and process payments
To improve our website and service quality through analytics
To comply with applicable Indian law or legal process
We do not sell, rent, or trade your personal data to third parties for commercial purposes.
5. Legal Basis for Processing
Under the DPDP Act 2023, we process your personal data on the following lawful grounds:
Consent — when you submit a contact form or enquiry, you consent to us using your data to respond
Contractual necessity — to perform services under a client agreement
Legitimate interest — analytics and service improvement that do not override your rights
Legal obligation — to comply with Indian tax, accounting, and regulatory requirements
6. Data Sharing & Disclosure
We may share your information only in the following limited circumstances:
Service providers — trusted third-party tools such as Google Analytics, email platforms, and payment processors operating under contractual confidentiality obligations
Legal compliance — when required by a court order, government authority, or applicable Indian law
Business transfer — in the event of a merger, acquisition, or sale of business assets, with prior notice to you
We do not transfer personal data to any entity outside India except where necessary for service delivery (e.g., cloud hosting) and only with appropriate safeguards in place. We do not participate in cross-border data transfers for commercial gain.
7. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to enhance your experience, analyse traffic, and improve performance. Types of cookies used:
Essential cookies — necessary for the website to function correctly
Analytics cookies — Google Analytics (anonymised) to understand usage patterns
Preference cookies — to remember your settings and preferences
You may disable cookies in your browser settings. Disabling essential cookies may affect website functionality. By continuing to use our website, you consent to our use of cookies as described above.
8. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by Indian law:
Enquiry / contact form data: up to 2 years from last contact
Client project data: up to 7 years (as required under Indian tax and accounting law)
Analytics data: as per Google Analytics retention settings (maximum 26 months)
After the retention period, data is securely deleted or anonymised.
9. Security of Your Data
We implement reasonable security practices as required under the IT (Reasonable Security Practices and Procedures) Rules, 2011, including:
SSL/TLS encryption for all data in transit
Secure, access-controlled storage systems
Restricted access to personal data on a need-to-know basis
Regular security reviews and updates
However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security. In the event of a data breach affecting your rights, we will notify you as required under applicable Indian law.
10. Your Rights Under Indian Law
As a data principal under the DPDP Act 2023 and applicable Indian law, you have the right to:
Access — request a summary of personal data we hold about you
Correction — request correction of inaccurate or incomplete data
Erasure — request deletion of your data (subject to legal retention requirements)
Withdraw consent — withdraw previously given consent at any time
Grievance redressal — raise a complaint with our Grievance Officer
To exercise any right, write to: info@mathurs24.com. We will respond within 30 days.
11. Grievance Officer
As required under Rule 5(9) of the IT (SPDI) Rules, 2011 and the DPDP Act 2023, we have designated a Grievance Officer:
Response Time: Within 30 days of receipt of complaint
12. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
13. Children's Privacy
Our services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If we become aware that a minor has provided personal data without verifiable parental consent, we will delete it promptly.
14. Governing Law & Jurisdiction
This Privacy Policy is governed by and shall be construed in accordance with the laws of the Republic of India, including but not limited to the Information Technology Act, 2000, the IT (Amendment) Act, 2008, the Digital Personal Data Protection Act, 2023, and applicable rules thereunder.
Any dispute arising out of or in connection with this Privacy Policy shall be subject to the exclusive jurisdiction of the courts in New Delhi, India. Users accessing our website from outside India expressly submit to this jurisdiction and waive any objection based on inconvenient forum.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be published on this page with a revised effective date. Continued use of our website after such changes constitutes your acceptance of the revised policy.
Questions About This Policy?
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
