IT & Technology Services2024

Rebuilding a B2B Brand Online: From Invisible to Industry Authority

A mid-sized IT consulting firm in Noida was losing enterprise leads to competitors with better online credibility. We redesigned their website from scratch, built an authoritative content library, and ran technical SEO that put them on page 1 for 60+ competitive keywords.

Sector 62, Noida6 months2024

+240%Organic Trafficyear-on-year within 5 months

−40%Bounce Ratefrom 71% to 43%

60+Keywords on Page 1from 4 at the start of the project

3×Enterprise Leadsqualified inbound enquiries per month

Services:Web Design & DevelopmentSEO & Digital MarketingCMS Solutions

The Challenge

What was holding Noida IT Consultancy back?

The firm had strong delivery capability but their website looked dated and inspired no confidence. Decision-makers Googling IT firms in Noida never found them, and those who did arrive bounced quickly from a cluttered layout with no clear value proposition.

Website last updated in 2019, no mobile optimisation
Only 4 keywords ranking anywhere in Google's top 50
No case studies or proof of work — just a services list
High bounce rate due to slow load times and unclear CTAs

Our Solution

How we solved it

We rebuilt on Next.js with a clean enterprise aesthetic, wrote 24 long-form SEO articles over 5 months, and implemented a technical SEO overhaul that resolved 180+ crawl errors.

Full Next.js rebuild with headless CMS (Sanity) for easy content management
Service pages optimised for 8 core solution areas with dedicated landing pages
Technical SEO audit: fixed crawl errors, added schema markup, Core Web Vitals all green
Content strategy: 24 thought-leadership articles targeting enterprise decision-makers
HubSpot integration for lead capture and nurturing workflows

Our Process

How we delivered it

Audit & Strategy

Full technical SEO audit, competitor content gap analysis, and user journey mapping across five buyer personas.

Design System

Enterprise-grade design system: navy-and-white palette, custom icon set, and a component library covering 40+ elements.

Development

Next.js 14 with App Router, Sanity CMS, ISR for blog posts, and page speed optimisation achieving 96+ Lighthouse scores.

SEO Execution

On-page, technical, and off-page SEO executed over 5 months: schema, internal linking, and 22 guest posts on industry platforms.

Project Gallery

Technology & Tools Used

Next.jsTypeScriptSanity CMSTailwind CSSVercelHubSpot

The Results

What happened after launch

The client now ranks #1 for 'IT consulting Noida' and 'cloud migration services Delhi NCR'. Monthly enterprise leads have tripled; they closed a ₹1.2 Cr contract within 3 months of launch that they attribute directly to inbound discovery.

+240%

Organic Traffic

−40%

Bounce Rate

60+

Keywords on Page 1

3×

Enterprise Leads

“

We'd been burned by agencies before who promised SEO and delivered nothing. Mathurs24 were different — they showed us rankings going up month by month, and the enquiries followed.

Rajiv A.

Managing Director, Noida IT Consultancy