Food & Hospitality2024

Filling Tables, Not Just Feeds: Dominating Local Search for a Restaurant Group

A restaurant group operating 4 fine-dining Indian restaurants across Delhi and Gurgaon had great reviews but terrible local SEO — people searching 'fine dining near me' in their areas never found them. We rebuilt their digital presence from the ground up.

Delhi & Gurgaon3 months2024

+310%Local Search VisibilityGoogle Maps & local pack appearances

3×Online Reservationsmonthly bookings through the website

4.8★Google Rating Reachconsolidated across all 4 locations

−55%Cost per Reservationvs. food delivery platform commissions

Services:SEO & Digital MarketingWeb Design & DevelopmentBranding

The Challenge

What was holding Delhi Restaurant Group back?

Each restaurant location had a separate, unmaintained Google Business profile, an inconsistent brand across the outlets, and a website with no online booking capability. Hungry diners were going to competitors or to delivery apps (which charged 25–30% commission).

4 disconnected Google Business Profiles with inconsistent NAP data
No online reservation system — guests had to call each restaurant
Website was a single landing page with a JPG menu
Zero structured data or local schema markup

Our Solution

How we solved it

We unified all 4 locations under one brand website, optimised every Google Business Profile, built an online reservation flow, and ran a 6-week local SEO push that landed them in the top 3 for 40+ 'near me' searches.

New Next.js website with dedicated pages per location, full menus, and photo galleries
Online reservation system integrated with their existing POS (Petpooja)
Google Business Profile optimisation: Q&A, posts, photos, review response templates
Local schema markup on all pages; citation cleanup across 45 directories
Geo-targeted Meta and Google Ads for weekend dining and private events

Our Process

How we delivered it

Brand Audit

Reviewed all 4 locations' online presence, identified inconsistencies, and created a unified brand voice and visual standard.

Website Redesign

Built a location-hub website with rich imagery, seasonal menus, event booking, and a seamless reservation flow.

Local SEO Blitz

Cleaned up 45 citation sources, optimised all 4 GBPs, and executed a 30-day review generation campaign.

Paid & Organic Growth

6-week geo-targeted ad campaign for weekend dinners and private events; ongoing monthly SEO reporting.

Project Gallery

Technology & Tools Used

Next.jsTailwind CSSGoogle Business APIPetpooja IntegrationGoogle AdsMeta Ads

The Results

What happened after launch

The client now appears in the local pack for over 60 'fine dining near me' queries across Delhi and Gurgaon. Online reservations tripled in 3 months, saving them an estimated ₹3.2 lakh per month in delivery platform commissions.

+310%

Local Search Visibility

3×

Online Reservations

4.8★

Google Rating Reach

−55%

Cost per Reservation

“

The difference was visible within 6 weeks. Our phones were ringing more and our tables were booking up faster than ever before. Best investment we made this year.

Suresh N.

CEO, Delhi Restaurant Group