Fashion & Retail2024

From High Street to High-Volume: A Fashion Ecommerce Transformation

A Delhi-based ethnic fashion boutique wanted to take their offline success online. We built a custom Shopify storefront, integrated their existing inventory, and launched a targeted digital marketing campaign that tripled their online revenue.

Connaught Place, New Delhi4 months2024

+180%Revenue Growthin the first 6 months post-launch

4.2%Conversion Ratevs. 1.6% industry average

28K+Monthly Visitorsorganic + paid, up from ~3K

−38%Cart Abandonmentthrough cart-recovery flows

Services:Ecommerce DevelopmentWeb DesignSEOBranding

The Challenge

What was holding Delhi Fashion Boutique back?

The boutique had loyal walk-in customers but near-zero online presence. Their existing website was a static brochure with no cart, poor mobile experience, and zero SEO foundation — they were losing customers to bigger online marketplaces.

No transactional website — customers had to call or visit in person
Inventory of 1,200+ SKUs with no management system
Zero Google visibility for high-intent keywords like 'ethnic wear Delhi'
No brand identity beyond a printed visiting card

Our Solution

How we solved it

We built a fully custom Shopify store with a curated Indian fashion aesthetic, integrated with their WhatsApp for quick queries, and ran a 3-phase marketing campaign targeting newly married couples and festive shoppers.

Custom Shopify theme with brand colours, local typography, and mobile-first layout
Bulk product upload and category structure for 1,200+ SKUs
Local SEO targeting South Delhi and Connaught Place searches
WhatsApp chat widget and abandoned cart email sequences
Instagram Shopping integration and festive-season ad campaigns

Our Process

How we delivered it

Discovery & Brand Identity

Workshops to define brand voice, colour palette, typography, and target customer personas. Delivered a full brand guide.

Store Architecture & Design

Designed 12 mockups, settled on a warm-ivory theme with deep-crimson accents. Built collection pages, product cards, and checkout flow.

Development & Integration

Shopify build with custom metafields for fabric, occasion, and size. WhatsApp, Razorpay, and Shiprocket integrations.

SEO & Launch Campaign

Keyword mapping, on-page optimisation, and 6-week festive-season paid campaign on Google and Meta.

Project Gallery

Technology & Tools Used

ShopifyLiquidTailwind CSSRazorpayShiprocketGoogle AdsMeta Ads

The Results

What happened after launch

Within 6 months of launch, the client achieved ₹48 lakh in online revenue — more than double their pre-project online target. They've since hired a dedicated social media manager and are expanding to pan-India delivery.

+180%

Revenue Growth

4.2%

Conversion Rate

28K+

Monthly Visitors

−38%

Cart Abandonment

“

I was sceptical about spending money on a website when Instagram was doing okay. Mathurs24 showed me what I was leaving on the table. Six months later, online orders are half our business.

Priya M.

Owner, Delhi Fashion Boutique